On The Ray-Dar Ep. 1: 4 Content Ideas for Cocktail Brands

If we were dreaming up a cocktail brand, here’s exactly how we’d bring it to life through content. Bold, sensory-driven, and full of intention—these ideas are designed to stir emotion, spark connection, and pour your audience straight into the world of your brand.

1. THE COCKTAIL GALLERY

A pop-up tasting room, styled like an art exhibit.

Each cocktail is framed as a “piece” with its own palette, scent notes, and texture pairings—think linen napkins, edible flowers, and brushstroke garnishes.

Content Execution:

• Styled flatlays on marble

• Slow-motion swirls, artistic pours

• Detail shots that feel like still-life paintings

This is more than a tasting—it’s a curated sensory experience. A place where mixology meets museum energy.

2. COCKTAIL ASMR

Let the sounds do the talking.

The pop of a cork. The crack of ice. The fizz of soda meeting spirit. When amplified, these sounds create a full-body experience.

Content Execution:

• Cinematic clips that focus on sound

• Subtle hand movements, moody lighting

• Voiceover optional—let silence and sensation drive the story

Ideal for Reels or TikTok, especially when paired with caption prompts like: “Which sound makes you thirsty?”

3. TIPSY GRWM & STORYTIME

Style meets sip.

Imagine a creator getting ready for a night out, cocktail in hand. The vibe is casual, funny, and slightly unfiltered.

Content Execution:

• Makeup or outfit tutorials with a drink in frame

• Confessional-style storytelling: “I call this my third-date lip combo and my ‘don’t text him’ drink”

• Candlelight glow or mirror-lit backgrounds

The sweet spot: storytelling with a splash of drama. Think “this would never happen to me… again.”

4. IF THIS COCKTAIL WERE A PERSON…

Every drink has a personality. So show it.

Give each cocktail a name, a style, a soundtrack. Let it walk, talk, and wear silk.

Content Execution:

• Short videos introducing each drink as a character

• Vibe breakdowns: outfit, attitude, theme song

• Voiceovers or captions like: “She’s bold, bitter, and doesn’t text back.”

This format blends fashion, music, and humor—perfect for audience engagement and brand memorability.

THE SIGNATURE FINISH

This is how we’d bring a Caribbean cocktail brand to life—rich with texture, sound, and personality. Content that isn’t just scrollable, but savored. Because great branding doesn’t chase attention. It invites discovery.

Follow us on socials @lesoleilmedia for the next episode of on the Ray-Dar!