Our Favourite Campaigns This Month (And What Brands Can Learn From Them)
Every month, we study the campaigns shaping culture, driving conversation, and quietly outperforming expectations.
Not just the ones that look good on Instagram — but the ones built on strong positioning, intelligent funnel design, and clear strategic intent.
February 2026 delivered several campaigns that stood out for exactly that reason. Below, we break down what made them effective and what brands can take away from their execution.
Exercere: Turning a Valentine’s Giveaway into a Lead Generation Funnel
On the surface, Exercere’s Valentine’s Giveaway looked like a simple seasonal activation. In reality, it was a well-structured top-of-funnel acquisition strategy.
The brand used the giveaway as an attention hook, then layered in Instagram automation that prompted entrants to submit their email to double their chances of winning. This single move transformed passive engagement into owned audience growth.
What brands can learn: A giveaway should not end when the winner is announced. When structured correctly, it becomes an entry point into a longer-term relationship built through email marketing and nurture sequences.
Attention is temporary. Email lists are assets.
SKIMS: Consistent Positioning Through Timed Drops
SKIMS continues to demonstrate the power of disciplined brand positioning. Rather than overproducing for Valentine’s Day, the brand leaned into its established aesthetic and executed a controlled, time-specific drop.
The campaign reinforced familiarity, routine buying behavior, and product desirability without deviating from core brand identity.
What brands can learn: Seasonal campaigns do not require a rebrand. They require consistency and disciplined execution. Repetition builds memory. Memory drives purchasing decisions.
We plan and execute the shoot locally, selecting locations that support your brand’s aesthetic without feeling overdone or tourist-led.
Each shoot is approached as a campaign — not a content grab — with attention to light, styling, pacing, and storytelling throughout the day.
Dove: Cultural Relevance Through Radical Transparency
Dove’s decision to surface real online reviews and bring them into physical media demonstrated a deeper understanding of trust in modern marketing.
In an era where audiences are increasingly skeptical of polished ads, transparency has become a strategic advantage.
What brands can learn: Community validation often carries more weight than brand claims. The most effective campaigns today are not about perfection — they are about credibility.
The Bigger Trend We’re Seeing in 2026 Marketing
The campaigns performing best right now share three characteristics:
They are funnel-aware.
They prioritize owned audience growth.
They are strategically aligned with brand positioning.
The era of disconnected, one-off social media posts is over. Brands that win in 2026 are building ecosystems — not just content calendars.
If you are planning your next campaign, the question is not simply, “How will this look?” It is, “Where will this lead?”
Because the brands growing right now are not chasing reach. They are building systems.
Ready to Build a Smarter Campaign?
If you are launching a product or planning a seasonal push, your campaign should do more than generate engagement. It should move your audience somewhere intentional.
At Le Soleil Media, we help brands design campaigns that are visually strong and strategically structured — from creative direction through execution.
If you’re ready to approach your next launch differently, get in touch to start the conversation.
